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This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I a...
While much has been written on marketing to children, there remains a curious gap in the literature concerning marketing through children. This study considers print ads for three brands of hip-hop cl...
This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Dies...
Investigation of the effects of body position and clothing on the temperature of the scrotum has given discordant results. The aim of the present study was to evaluate these effects in 13 fertile ma...

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